Octagonal shapes were used by Locomobile to stand out from the competition and it is a feature that makes them distinguishable. One place this octagonal shape was seen was in the headlamps:
The Locomobile and General Pershing
According to a 1918 story in the New York Herald, Locomobile developed this model for the use of General John J. “Black Jack” Pershing, and his staff, in Europe where Pershing was serving as the commander of the American forces during World War I.
According to the story, after observing British commanders using Rolls Royces and French commanders using Renaults, General Pershing requested a vehicle from Locomobile which would be representative of America and be able to meet the physical challenges of being driven 200-300 miles per day over war-torn roads at high speeds. Locomobile first shipped two of these automobiles and they were used simultaneously, one following the other, so that the General could change cars without losing any time in the event of a blown tire.
The Locomobiles successfully met the challenges, and then more units were supplied for the use of the General Staff. The automobile company wasted no time including this information in their advertising:
You can’t blame Locomobile for being proud of its association with General Pershing, a great general as well as a good and decent man. He still holds the distinction of being the only active-duty six-star general in American history. For more information on this man, I highly recommend a documentary created by University of Nebraska professor Barney McCoy called “Black Jack Pershing: Love and War,” which is available on Amazon Prime. If it doesn’t make you shed a tear, you better check your pulse.
Daredevil Joe Tracy
While reading up on some old race history, I kept seeing the name “Joe Tracy”. Since we share a last name, I was intrigued and had to know more. The Joe Tracy whose name is written in the annals of race history is this man:
He was born in Ireland in 1873 and eventually immigrated to the United States and became a citizen. He is best known for racing Locomobiles in the Vanderbilt Cup Races and, according to the Vanderbilt Cup Races website, is the only driver to compete in the first five Vanderbilt Cup Races. Many contemporary sources describe his temperament as being quiet, thoughtful and steady. He was said to use good judgment and to be extremely knowledgeable. On the race track, however, he earned the nickname “Daredevil” Joe Tracy. A 1906 Chicago newspaper called him “America’s Greatest Race Car Driver,” explaining that he was without peer as an expert and the equal of any foreigner as a driver. This was high praise at the time as Europe was far ahead of America in car building and racing.
The Vanderbilt Cup Races were held on Long Island from 1904 to 1910. In the 1905 race, Tracy drove a 90-hp Locomobile to a third place finish. He drove 283 miles in four hours, 58 minutes and 26 seconds. His average lap speed was 56.90 mph and his fastest lap speed was 61.38 mph. The day before the race the cylinders of his Locomobile had cracked, and Tracy stayed up most the night replacing them. There was no time to try them out before the race, but they did work, and Tracy didn’t have to stop at all during the race except for gasoline. He crossed the finish line behind two French drivers, proving that America could produce a race car that could hold its own against the Europeans.
The Locomobile was appropriately named for its likeness to a locomotive. Here is a picture of Tracy in a Locomobile in 1906:
Locomobile was established in 1899 and was steam-powered in its first years of existence but had converted to gasoline by 1905. They were well-made and expensive automobiles. An ad from 1905 describes the Model H as follows: “35 horse power Magneto, make and brake ignition, double chain drive. The finest car on the American market.” They were fine automobiles and Locomobile priced them accordingly by asking $5,000 for the Model H and $3,000 for the cheaper Model E. Locomobile celebrated the fact that they had created the first American automobile to threaten European racing supremacy:
Tracy’s next Vanderbilt Cup race was the Elimination Race in September of 1906. That race consisted of ten laps around a 29.7 mile course with nine turns, and Tracy completed the 297 miles in 5 hours, 27 minutes, 45 seconds. He and the Locomobile he was driving won big, beating the nearest competitors by more than 20 minutes.
This picture of the Locomobile appeared in the Brooklyn Daily Eagle:
This great description of the car appeared in the Boston Globe:
These pictures of the car and driver appeared in the Los Angeles Times:
According to some sources, Tracy was told to slow down by the Locomobile’s owners (they communicated with hand signals). Tracy disregarded these instructions, and the reason why may involve a certain young woman who had promised to marry him if he won the race. A Pittsburgh Press article, “Sweetheart Fainted as Her Fearless Lover Safely Piloted Locomobile Across Finish Line,” included this quote from the young lady, a Miss Taylor: “I am so very, very sorry, that I gave my consent for Joe to enter this race. Every moment I expect to hear of some accident to him. When he rushes by on two wheels hardly touching the ground, my heart stops beating . . . After I have seen how he is risking his life every minute, I will marry him whether he wins or loses.” Of course he won, but they apparently never married. A 1915 article titled, “The Danger of Adoring a Speed Hero” revealed that “Miss Taylor” was a name invented by Tracy to protect the female’s true identity. She was actually Fannie Collins Coles, she had married a wealthy New York broker, and the paper reported that she had “offended her husband by continuing her girlhood devotion to the racer, “Daredevil” Tracy. So much drama, and the public likely ate up every word.
Tracy was a favorite going into the Victory Cup race in October, but he lost too much time, at least 40 minutes, due to tire problems. Numerous replacements were required and he ended up coming in a disappointing tenth. On the one lap that his tires held, he did have the fastest lap speed at 26 minutes, 20 4/5 seconds. He was also the only racer to pass every contestant in one lap. If only he’d had decent tires!
Another feature of these early races was how reckless the crowd was, underestimating the danger at their own peril. After Tracy crossed the finish line in the 1906 Elimination Race, the crowd flooded the course. The second and third place finishers had to drive through the throng , and the remaining drivers were unable to finish at all. During the Vanderbilt Cup race in October, one paper reported that 10,000 people formed a “solid segment” on both sides of the road at one of the turns on the course, the Jericho turn. After a race car would pass, the crowd would push forward to the center of the road until police beat them back with nightsticks. The same paper reported 20,000 spectators at Hairpin Turn where drivers were cruising along at 60 mph or better as they approached the turn. The human alley was so small that the suction of the racing automobiles nearly sucked the skirts off some of the female spectators. Tracy even stopped during the race to yell at Mr. Vanderbilt himself that people would die unless they were kept off the roads. He was obviously correct because another paper reported that the cost of the race included three men dead, one woman dying, one boy mortally injured, two or three fractured skulls, several broken legs and dozens of serious injuries but added, “And yet race enthusiasts said that it was a very satisfactory and successful contest.”
Tracy quit racing in 1906, but stayed involved with automobiles. He joined Locomobile as a consulting engineer in 1906. In 1908, he was hired as a consulting engineer for Diamond Rubber, a tire maker. There he was put in charge of the racing department and it was the first time that a tire company had hired an expert driver. In 1913, there was a story about Tracy moving his testing plant and laboratory to larger facilities due to increased demand for his services. At the new place, six to eight motors could be tested simultaneously.
Unfortunately, Locomobile did not experience the same happy ending. According to the Standard Catalog of American Cars, the company ran into financial trouble in 1919. It became part of Hare’s Motors for a short time until it was purchased by William Durant of General Motors fame. The stock market crash of 1929 severely hurt Durant and marked the end of the Locomobile.
Tracy lived to a ripe old age, not passing away until 1959 at the age of 86. There is a great story about him in a 1946 issue of the Kingston Daily Freeman. There was a celebration of “old-time” automobiles in June of that year at Mineola, New York. A dirt track race was part of the festivities, and it was won by 74-year-old Joe Tracy driving the very same Locomobile from the 1906 race. White-haired and wearing a long duster and goggles, Tracy beat a 1916 Stutz and a 1912 Mercer among others. I guess he was still Daredevil Joe Tracy, and they likely never stood a chance.
Veterans Day 2018
Thank you, Veterans, for your courage, sacrifice and dedication to this country!
Happy Birthday, Marine Corps!
The Marine Corps is celebrating 243 years of military excellence today! Thank you, marines, for your service and sacrifice!
A Ford Edsel First
I ran across this old article about the Ford Edsel the other day, dateline September 7, 1957:
Ford Motor Company Chalks Up Another First
PHILADELPHIA (AP) – Ford Motor Co. can chalk up a first for its new Edsel line.
At a North Philadelphia dealer’s place, a new Edsel was parked on the pavement and left unguarded for a moment. When an employee went back for it, it had been stolen.
The dealer reported the car valued at $3,800, stolen at 3:20 p.m. to police. As far as was known it was the first stolen car case involving an Edsel.
So do you think the thief brought it back once he realized what he was driving? Just kidding, I actually like the Edsel. Also, it is at the top of my daughter’s list of all-time favorite automobiles, so I must show the proper respect to this American classic:
Chevrolet Radio Program
I found this wonderful old survivor at a garage sale a couple of months ago:
It measures 14 x 11″, is made of cardboard and is in great condition for being 85 years old!
Chevrolet began sponsoring radio programs in the 1930s. This was a smart marketing move as the number of homes with radios was exploding. According to Census Bureau data, 2.75 million households had a radio in 1925. By 1930, that number was 13.75 million and by 1940, 28.5 million (or 82% of) households had a radio.
Chevrolet sponsored the radio shows of entertainers like Al Jolson and Jack Benny. Some of these shows have survived, including one of Jack Benny’s shows from April 21, 1933. During that show, they discuss extensively the “National Drive A Chevrolet Radio Contest.” Chevrolet was indeed giving away 30 new cars during the month of April, and anyone could enter by filling out an entry blank at their local Chevy dealer.
You can listen to the radio program by clicking here, but I will warn you that it is only mildly amusing with constant references to Chevrolets. During the “news” segment one item concerns a new record set by an Italian aviator flying seven miles in one minute. How was he timed? By a man following in a Chevrolet, of course! Another segment features a skit about a young woman who doesn’t want to leave home. She turns down one suitor after another until one shows up . . . in a Chevrolet! Still, America was in the midst of the Great Depression and these radio programs likely provided welcome respite. And can you imagine the excitement of the lucky 30 winners of this stunning machine:
The 1933 Chevrolet featured what the sales brochure called “Aer-Stream Styling”. It was produced as a Master Eagle (series CA) and a cheaper Standard Mercury (series CC). The Master Eagle was powered by a 65-hp inline-6 cast iron block engine. It had a 110″ wheel base and wire wheels were standard equipment. The cheaper Standard Mercury was essentially just a smaller version with a 107″ wheel base and a 60-hp engine. Prices ranged from $445 to $565.
Radio was a big part of Chevrolet’s 1933 marketing strategy and this, combined with a beautiful product, resulted in a very successful year. According to Ad Age, Chevrolet’s market share was a massive 33.5%. Just think, one of every three cars sold that year was a Chevrolet. This market share was a record for Chevrolet, and one not duplicated since.
Happy Halloween!
Kaiser Darrin
This unusual front end belongs to a rare automobile, a 1954 Kaiser Darrin:
The brochure for this unique machine boasts that it was designed by “Darrin of Paris,” also known as Howard “Dutch” Darrin. Darrin was an interesting character who flew combat missions over France as a member of the U.S. Air Service during World War I. He designed luxury automobiles for movie stars like Clark Gable and Errol Flynn, and his gravestone in Santa Monica simply reads “AUTOMOTIVE ARCHITECT.” A thoroughly interesting 3-part article about his life was written by Richard Langworth and can be read here. Although Darrin had some successes designing automobiles, the Kaiser Darrin wasn’t one of them and only 435 were produced.
The Darrin was a product of the struggling Kaiser Motors Corporation, and it just beat the Corvette to be the first car with a fiberglass body. It also featured sliding doors that retracted into the front fenders when opened as seen in this picture from the sales brochure:
The grille has been said to look like pursed lips, but I think it looks more like Tweety Bird. Think about it.
Design preferences aside, the Darrin was not cheap. It was priced at $3,668 (compared to $2,774 for a Corvette) and, although it cost more, its 90-hp engine was completely out-classed by the Vette’s 150 horses.
Another problem may have been the sales pitch for the Darrin. This is an excerpt from an article dated February 13, 1954, that featured an interview with a model, Pat Matteson, who had been hired to demonstrate the Darrin at the International Sports Show in New York City:
Cars with plastic bodies are still a mystery to most motorists. They want to know if the plastic will dent if people lean on it, whether snow will melt the plastic, whether hot water will make a hole in it, or whether insects will become permanently embedded in it.
“No. . .No. . .No. . .No,” says Pat. “But a motorist can repair a fender dent in the same way he’d patch a tire. And he can fix it so it doesn’t show.
“If a lady wants to change the color of the plastic body to match her hat, gloves or a new dress, she can do so by spraying on a new paint with a vacuum cleaner. But it would take her three hours.”
Throwback Thursday: Grille Edition
Advertising for the 1936 Buick described it as “styled for a party but powered for a thrill.” The aesthetics were impressive, led by this high grille flanked by torpedo lights on the fenders.
1936 marked the first appearance of well-known Buick names such as Century and Roadmaster. The Buick was available in the following models: Special (series 40), Century (series 60), Roadmaster (series 80) and Limited (series 90).
The “thrill” for all except the series 40 was provided by a valve-in-head straight-eight 120-hp engine. Buick bragged that it would go ten to sixty miles an hour in less than 20 seconds.
The 1936 Buick was an unqualified success. When the new cars began arriving at dealers in 1935, Buick was aiming at a sales volume of 135,000 for the 1936 program. According to the Standard Catalog of American Cars, Buick far exceeded that goal with calendar year sales of 164,861.