See the circular image on the left side of this photo of an old block building? It is the ghostly remains of a painting of an early automobile tire. Taking the entire wall into account, it looks like it once read, “Goodrich Tires,” followed by the slogan, “Best in the Long Run.”
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2023/09/20230914_115700-7.jpg?resize=525%2C394&ssl=1)
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2023/09/20230914_115700-8.jpg?resize=525%2C314&ssl=1)
Goodrich used this slogan for many years. The earliest appearance I could find in newspapers was 1910, and it was used at least as late as the 1950s. This neat old building with the faded slogan is located in Scandia, Kansas. A quick search of newspapers from that era suggests it may have been Preble’s Garage. This ad is from 1920:
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2023/09/Republic_County_Democrat_Wed__Aug_25__1920_2.jpg?resize=525%2C745&ssl=1)
It looks like Preble’s Garage also sold White Eagle Gas at one time. Just imagine this building with the White Eagle pump out front!
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2023/09/The_Belleville_Telescope_Thu__Apr_18__1929_3-scaled.jpg?resize=525%2C640&ssl=1)