We spotted this old brick dealership building in Red Cloud, Nebraska, a town known for being the home of author Willa Cather as well as the inspiration for some of her novels.
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2020/07/20200714_111854-scaled.jpg?fit=525%2C394&ssl=1)
The sign is amazing. It is sun bleached and difficult to read, but the vertical letters spell “Studebaker” while the horizontal letters spell “Killough Motor Co.”
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2020/07/20200714_111752-scaled.jpg?fit=525%2C700&ssl=1)
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2020/07/20200714_111815-2-scaled.jpg?fit=525%2C700&ssl=1)
I searched old newspapers in order to date this sign. The only reference I was able to find to this particular dealership, Killough Motors, was at the bottom of this 1940 advertisement:
![](https://i1.wp.com/americancarhistorian.com/wp-content/uploads/2020/07/The_Lincoln_Star_Mon__Jun_17__1940_4-scaled.jpg?fit=525%2C788&ssl=1)
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2020/07/The_Lincoln_Star_Mon__Jun_17__1940_3.jpg?resize=525%2C114&ssl=1)
And yes, that’s a Chevy, not a Studebaker, sitting in the front window, but what a great place to park and display your vintage cars!
![](https://i0.wp.com/americancarhistorian.com/wp-content/uploads/2020/01/DSCN0001-2-4.png?resize=525%2C394&ssl=1)