Hard-To-Find Tail Light From the 1930s

We recently bought a carload of items from an old dealership, and there were a number of hard-to-find lights in our haul, all dating to the 1930s. This one may show its age with rust, wear, and missing lenses, but it is still a beauty.

The torpedo-shaped housing is larger than you might think and measures eight inches in length. It is marked “DULITE,” and the license plate bracket is marked both “DULITE” and “RILITE.” The part number on the mount is 655863. Notice that the configuration is not what you would expect with the mount on the side of the light housing.

This is what it looks like mounted on the car:

This light is original to a 1936 Dodge, and the beautiful blue Dodge pictured here is one that I photographed on the courthouse square at Minden, Nebraska, a few years ago.

Dodge had already developed a reputation for dependability and ruggedness by this point, so for 1936 the company placed an emphasis on beauty and economy. Powered by a 217.8ci inline 6 L-head with 87-hp @ 3600rpm, this Dodge was able to achieve 18-24 mpg. This is a fun little ad about the gas saving features.

As seen in my last post, car companies during this time period were linking their automobiles to fashion in order to attract female buyers. Below is a newspaper advertisement and a page from the Dodge brochure which touts what “noted fashionistas” are saying about the ’36 Dodge:

It is a truly stunning automobile with so many great details like the convex grille, artillery wheels, airplane-like speedo, and, of course, those amazing tail lights.

Photo credit: David Berry from Rohnert Park CA, USA, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

Ram Tough, or Rocky Mountain Sheep Tough?

This dog dish is one that sometimes confounds people; you might call it the hubcap equivalent of an “inkblot test.” What do you see?

That is a ram depicted within the grooves of this 1939 Dodge dog dish, a hubcap that was described this way in the ’39 sales brochure:

“New style hubcap, ten inches in diameter is designed with concentric circles to add to the speed motif – and give the car an appearance of fleetness even while it is standing still.”

The ram made its first appearance for Dodge in 1932. At its inception, however, Dodge was calling it a Rocky Mountain Sheep or Bighorn and, let’s face it, that just doesn’t have the same ring to it.

1932

But why was this particular animal chosen to represent the company?  What follows is an excerpt from an explanation that appeared in a 1933 advertisement.  Note that, even though Dodge had already dropped the “Brothers,” from its name, it still gets a mention:

“Nimbly and sure-footedly invading the highest and most inaccessible spots, the Rocky Mountain Sheep – “the Bighorn” – reveals qualities typically expressive of the traditional characteristics of the Dodge Brothers Motor Cars. . . . . Those familiar with the romance disclosed in a study of this Rocky Mountain Sheep will grasp the significance of the fact that he has been chosen to symbolize the dignity, fleetness, and rugged strength of the new Dodge Motor Cars. . . . In this fine animal is found the perfect symbol of the sure-footed, agile dependability of the Dodge Six and Eight – of the characteristic Dodge ability to go and to keep going when all rivals falter – of the integrity and devotion to progress which continues to characterize the Dodge institution”

1932 Advertisement
1936 Dodge

Classics Around the Courthouse Square

Minden, Nebraska, hosted a car show around the town square this weekend, and it was a beautiful setting for the gathered classics. Minden is the county seat for the area in which my family homesteaded after immigrating from Germany in the late 1800s, and it has a stately courthouse, a beautifully restored 1891 opera house and other interesting architecture. The gorgeous automobiles posed in front of the buildings just make them look that much better!

1936 Ford with the Kearney County Courthouse in the background. This picture doesn’t do justice to the deep burgundy paint job!

1949 Mercury with suicide doors (courthouse in the background).

1976 Bronco in front of the “Clearman” building.

1964 Chevelle camped out in front of the Opera House.

This 1936 Dodge four-door sedan was hands down my favorite entry. In ’36, the Dodge was powered by an 87-hp six-cylinder L-head and was touted as “The Beauty Winner of 1936.”