The Year Automobile Designers Became Dress Designers

I happened across a story in a 1940 newspaper about automobile designers making a foray into women’s fashions. The feminine styles were supposed to match the 1941 automotive offerings and were designed by the same men who created those body styles. This was all done to promote the New York auto show. There were pictures to go with the story, but no names, so I had to keep digging. I discovered that the first one was designed by none other than Harley Earl, and this streamlined creation in silver rayon featured wings to mimic the hood emblem on a ’41 Caddy.

Photo credit: Rex Gray, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

The stories I found do not give credit for this stylish jacket with a yolk based on the shape of the Packard grille. Perhaps the designer was Howard “Dutch” Darrin?

Photo credit: David Berry from Rohnert Park CA, USA, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

This swimming suit is based on the 1941 Chevrolet. You can see the shape of the grille on the model’s midsection, and her shoes were even made out of Lucite!

This ensemble was designed, I believe, by E. T. Gregorie and was meant to complement the Mercury. Notice the belt, which was based on the Merc’s bumper guards, and a purse modeled on the hubcaps.

Photo credit: JOHN LLOYD from Concrete, Washington, United States, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

One article said this coat was made with upholstery plaid, so it must be based on Chrysler’s Highlander. Oliver Clark was likely the one who designed this modish outerwear.

This promotion was done in cooperation with Harper’s Bazaar magazine, and the clothing was actually available to be purchased on Fifth Avenue. I have no idea how well it sold, but I would absolutely purchase all of it today if still available (and I might run someone over to get to that hubcap purse).

The Other Highlander and David A. Wallace

We picked up this seldom-seen Highlander emblem the other day, and despite the name, it has nothing to do with Toyota. The lower part of the emblem reads “New Yorker, ” and that gives away its origins as a Chrysler product. Introduced in 1940, Chrysler also referred to the Highlander as the “Scottie,” and described it as “another notable contribution to advanced, original and swanky automobile styling.”

The Highlander featured Scotch tartan plaid upholstery on the pleated seat cushions and seat backs and matching moleskin leather on door panels, armrests and other trim. This 1940 advertisement gives you an idea what that combination looks like:

The Highlander was the creation of Chrysler president David A. Wallace who, like Walter P. Chrysler himself, was born in rural Kansas. While Chrysler hailed from Ellis, Wallace was born in Castleton in 1887. A 1940 story about Wallace in the Detroit Free Press included an interview with Wallace’s first employer, the owner of the hardware store in Castleton. Wallace worked seven hours a day at the store and also lived with the owner’s family. The owner remembered Wallace as a hard worker who pitched in to help with all the farm chores without being asked.

The similarities with Walter P. Chrysler continued as Wallace’s next step was going to work for the railroad. After that, he gathered more experience in automobile manufacturing and mining before manufacturing tractors for Hart-Parr. When the war started, Wallace served in the motor transport service of the Army where he was ultimately promoted to captain. As a matter of fact, Wallace was promoted everywhere he went, a testament to his skills and work ethic. After the war he went to work for John Deere where he started as a mechanic and was promoted to superintendent. This is when he came to the attention of the Chrysler Corporation. Wallace went to work for Chrysler in 1929 as a staff master mechanic and was quickly promoted to vice-president of Chrysler’s manufacturing division. He was made president of that division in 1937 and held that position until his retirement in 1953.

Wallace’s extensive experience in manufacturing served him well, and he developed a method of superfinishing bearing surfaces so that defects were no more than two-millionth of an inch. The talented Mr. Wallace held around 70 patents in all. He must have also harbored an affection for his Scottish ancestry, and so it only seems right to end this post with a quote from another Wallace, specifically Malcolm Wallace from the movie Braveheart.

“I know you can fight. But it’s our wits that make us men.”

David Wallace clearly had plenty of those.

The Highlander was brought back post-war; this picture is taken from the 1953 Chrysler brochure.

More about Walter P. Chrysler: Revisiting Walter P. Chrysler’s Boyhood in Ellis, Kansas