We spotted this old beauty while driving through a small town the other day:
In 1941, Dodge was already using the iconic “job-rated” term to promote its trucks, explaining that the phrase meant “a truck that fits your job”. The company advertised a complete line of trucks (1 1/2 ton to 3 ton) that were powered and sized to meet “97% of all hauling needs”.
That was probably true as the ’41 Dodge trucks were available in 112 standard chassis and body models on 18 wheelbases and with six different engines, both gas and diesel. Dodge also offered 23 different frames, 17 different rear axle gear ratios, six brake combinations, 10 basic spring combinations and eight rear axles. With all those options, Dodge almost certainly had a truck to fit the job!
