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In 1953, Ford Motor Company was celebrating the 50th anniversary of its June 16, 1903, founding. The new Fords were given restyled, massive grilles and horn ring emblems that marked the occasion.
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Ford called it the “Worth More” car because of the 41 “Worth More” features that made it “worth more” when both buying and selling:
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Many events were held to commemorate the occasion, including a television special and the lighting up of the famous Ford Rotunda building like a birthday cake.
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At the time of that 50th anniversary celebration, 168,000 Ford workers around the world were being paid more than $17 million on a weekly basis. To show just how far the company had come, some papers printed copies of the ledger page showing payroll for Ford’s very first week of operation; in June of 1903, the company’s seven employees were paid a grand total of $85.23.
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