Vintage Ford Dealership – Gottberg Auto Company

What is it about old car dealerships that tug at your heartstrings?  When we are road-tripping, I look for these glimpses into the past on the main street of every town we pass through.  It is always a pleasant surprise to find such a structure that has been preserved and given new life, and one superb example of such a property is the former Gottberg Auto Company dealership (now Dusters Restaurant & Gottberg Brew Pub) in Columbus, Nebraska. 

This structure, built in 1920, features the front ends of four automobiles, made of stone, at three upper corners.  Each stone car has a “G” on the grille:

This dealership was built by a man of vision named Max Gottberg.  Gottberg had been a farmer since 1881, but a discussion with a local attorney in 1905 changed his career path.  Gottberg had purchased his first automobile, a Ford Model A 2-cylinder, a couple of years earlier at the St. Louis World’s Fair. The attorney owned the same type of car, but it had broken down and the attorney had hired a “mechanic” to fix it.  The alleged mechanic had fled after strewing pieces and parts of the automobile across the yard, leaving both the attorney and his poor car in a bind.  Gottberg, who was in town on jury duty, agreed to attempt to re-assemble the parts. He had the car “running like a top” within a day and a half and soon decided to open his own repair shop.

By 1907, Gottberg was ready to open a Ford dealership in Columbus.  The first of any kind established in that city, it was also one of the earlier Ford agencies in the United States.  The first few years of business were lean, however. Gottberg once recalled, “The first year I sold 22 cars, and, after all was said and done, I had lost $64.” Livery work helped to keep the doors open until America fell in love with the automobile, and soon Gottberg’s business was thriving. 

In 1929, Gottberg established an airfield north of Columbus.  An aviation enthusiast, he had purchased an American Eagle biplane.  At that time, Ford was manufacturing a $50,000 tri-motor and encouraged Ford dealers to take an interest in aviation with a view toward the production of smaller aircraft.

Gottberg driving up the steps of the local YMCA to showcase the Ford’s power in 1911.

Gottberg Auto Company celebrated their 25th anniversary in 1932 and was one of the oldest Ford dealerships in the country at that time.  It remained in business until Gottberg’s death in 1944. 

It makes my heart happy that this uniquely beautiful building has not only been preserved, but is also being honored.  Dusters Restaurant (named for the garments worn while driving the earliest automobiles) & Gottberg Brew Pub is a restaurant, banquet facility and micro-brewery featuring lagers, ales, root beer and cream soda.  When my family and I stopped there for lunch not long ago , the food was great and the root beer was fantastic.  If you are anywhere near Columbus, be sure to take the time to appreciate the building as well as the brews.

Sources:

Advertisment. Gottberg Auto Company. The Columbus Telegram, 30 June 1916, p.

“Auto Repair Shop Opened in 1907.” The Columbus Telegram, 23 May 1956, p. 6.

Dischner, Francis M. “Pioneer Auto Dealer Recalls Early Experiences.” The Columbus Telegram, 6 March 1931, p. 3.

Krepel, Terry. “Discover Columbus History Looking Up.” The Columbus Telegram, 20 December 1987, p. 1.

“Max Gottberg Among Oldest Ford Dealers.” The Columbus Telegram, 31 August 1936, p. 4.

“Second Airfield To Be Established North of Columbus.” The Columbus Telegram, 1 July 1929, 8.

“To Observe 25th Anniversary of Gottberg Agency.” The Columbus Daily Telegram, 22 April 1932, p. 8.

Fox Body Capri

Speaking of Fox Bodies, look at this 1984 Mercury Capri that is going on the auction block as part of the Kearney Cruise Nite Annual Classic Car Auction.

It has the 302 V8 with a 5-speed and, get this, only 12,740 miles! Other cars that will be sold on Friday night include a ’40 Chevy Tudor, a ’69 Goat, and a ’33 Ford Vicky, and you can check out all of them at Rhynalds Auction. Despite local flooding, all events associated with the 32nd annual Kearney Cruise Nite (including this auction) are proceeding as planned because “‘A rumbling engine and some tail fins and chrome can be very therapeutic,’ said Cruise Nite committe member Joshua Sikes. ” It certainly works for me!

NSP Fox Body Mustang

This is how one Nebraska State Trooper rolls . . . . in an iconic 1993 Fox Body Mustang:

Photo credit: My State Trooper brother-in-law

This Mustang SSP (Special Service Package) has a 5.0-liter 302ci V8 and just has to be a blast to drive. (It was featured on “The Drive” in May, where the author referenced Nebraska’s “famously flat highways”. For the record, Nebraska is not flat, and you only think that if you never get far from I-80 which was constructed in the Platte River Valley because the Valley is flat. That’s how road construction works.)

Anyway, Ford built the Mustang SSP cars from 1982 to 1993. In 1982, the California Highway Patrol bought 400 of them and nine other states followed suit the next year. One 1983 story touted the early version’s cornering capability as well as its speed (over 120 mph) and rapid acceleration (zero to 50 in 6.3 seconds). It was a welcome change for CHP officers as reported by the Oakdale Leader: “The CHP officer no longer has to be embarrassed struggling to hit 85 mph in the unimposing Dodge St. Regis, which was forced on the CHP by tough environmental laws.”

Ford advertised the Mustangs as “This Ford chases Porsches for a living,” a slogan reminiscent of this one from 1956, “It takes a Ford to catch a Ford”:

The Ford became the police car of choice in the 1930s because of cars like the 1932 flathead Ford and a specially built 1939 Ford with a Mercury motor capable of speeds up to 100mph. Ford’s overwhelming popularity with law enforcement continued until the late 1960s.

1956 (Angola, Indiana)
1952 (Brookville, Pennsylvania)
1959 (Church Point, Louisiana)

As law enforcement agencies across the country struggle with recruiting, they may want to consider allowing more officers to drive classic patrol cars. Applicants would likely be lining up (especially if they added the 1969 Dodge Monaco with the 440 Magnum back into the line-up)!

Sources:

“Fast Acceleration Spurring Sales of Mustang Special Service Cars.” The Hartford Courant, 11 May 1983, p. F2.

Ford. Advertisement. The Angola Herald, 4 April 1956, p. 4.

Ford. Advertisement. The Sandusky Register, 20 March 1956, page 1.

Peters, Eric. “Lots of Police Car Lore Offered in ‘Encyclopedia'”. The Courier News [Somerville], 23 August 2000, p. 6.

Photo. The Church Point News, 1 September 1959, p. 1.

Raymond-Barth, Mary. “CHP Adds Muscle to Enforcement, Instead of Being Left in the Dust.” Oakdale Leader, 27 April 1983, p. 1.

“Special Police Auto Arrives: Capable of Speeds of 100 MPH.” The Transcript Bulletin [Tooele], 12 December 1939, p.1.

“Something New.” The Brookville American, 1 May 1952, p. 1.

“The ’83 Ford Mustang Police Car.” The Courier Post [Cherry Hill], 24 May 1983, p. 140.

Independence Day 2019

Happy Birthday, America!

Photo credit: Delaney Tracy

Break out the grill(e)s!!

1936 Pierce Arrow
1949 Ford
1959 Lincoln
1940 Chevy

Bearcat on Wheels – 1962 Starfire

Here is a rare and welcome sight, a 1962 Oldsmobile Starfire:

The Starfire was built on a Super Eighty-Eight frame and was available in either a convertibile or two-door hardtop. It is easily recognized by the distinctive band of brush-textured anodized aluminum trim that runs along the sides from front to back.

Standard equipment included bucket seats, leather upholstery and power everything, seats, windows, brakes and steering, as well as a four-stage Hydra-Matic Transmission.

What made this car really special was the standard equipment under the hood: a 394 cubic-inch 345hp V8 engine that featured a new combustion chamber shape and higher (10.5 to 1) compression ratios for 1962. The Starfire also came with a 4-barrel carb, dual exhaust and a tach as standard equipment. What more could you want?

The legendary Floyd Clymer took one for a thorough test drive, 2,720 miles from Indianapolis to Los Angeles, and then wrote an overwhelmingly positive review. He raved that it was the type of car that “causes automotive experts to thrill with joy when they are behind the wheel.” He also described it as a “bearcat on wheels” and said “The engine is smooth as silk and as near vibrationless as any I have ever sat behind. The operation of the automatic transmission is extremely smooth and below 60 mph when the throttle is depressed, the surge of power is nothing short of fantastic – the car literally leaps forward as if another 100 horses suddenly came into action.” Kind of makes you miss Oldsmobile, doesn’t it?

Sources:

Clymer, Floyd. “Olds Starfire Road Tested.” The Baltimore Sun, 20 August 1961, p. 14.

“1962 Oldsmobile Starfire Makes Bow.” Lancaster New Era, 18 September 1961, p. 7.

“Oldsmobile Has New Style.” Verona-Cedar Grove Times, 12 October 1961, p. A-8.

“Oldsmobile Sports Car Rally at Potts’ 5 Days.” The Kosciusko, Mississippi, Star Herald, 6 May 1962, p. 6.

Oldsmobile Starfire. Advertisement. Arlington Heights Herald, 29 March 1962.

1959 Chevy Impala

The Chevrolet Impala appeared in 1958 as part of the Bel Air line-up, but for 1959 it was redesigned and introduced as its own series. The dramatic redesign included the distinctive grille shown above as well as a bat-wing trunk lid and cat’s eye tail lights:

Standard under the hood was a 235 inline-six, but a V8 was an option in either 283 or 348-cubic inches.

1959 Chevrolet Brochure

It was great timing, too. The country was coming out of recession and consumers were ready to buy. One newspaper story from November, 1958, was titled, “New Cars: They’re Selling,” and it featured many of the new cars for 1959:

Grieg, Michael. “New Cars: They’re Selling.” The San Francisco Examiner, 30 November 1958, p. 1.

It was a good year for automakers, but clearly a good year for consumers, too. My goodness, buyers must have loved their choices!

Velie Conquers Grand Canyon!

The outstanding Stuhr Museum in Grand Island, Nebraska, doesn’t have a large collection of antique cars (they are dedicated to the Prairie Pioneer after all) but they do have a few tucked away in the back of the farm implement building.  Sitting among the mostly Fords and Chevrolets you will find this jewel, a 1922 Velie Model 58 Roadster:

It is well known that Velie started as a buggy company with John Deere money.  The founder, Willard Lamb Velie, was the grandson of John Deere himself.  For a time, the Velie was even marketed through John Deere dealerships.

1913 Velie advertisement

You may not be so familiar with a man named Harry Lord of Lord Motor Car Company, a Velie dealership in Los Angeles.  Lord wanted to set a new automobile record at a time when it was all the rage to do so, and he decided to use the Velie’s ruggedness and durability to achieve it.  The year was 1921, and Lord’s goal was to conquer the Grand Canyon with a Velie by driving from the rim to the Colorado River, and then back out again, with no road and no assistance.

He rounded up a crew of three employees and grabbed a new “Velie Six” off the salesroom floor.  One paper reported that it was a Model 34, and that means it would have had a 6-cylinder, 37-hp engine and a 112″ wheelbase. They loaded the stock Velie with enough camping and camera equipment so that the total weight carried was over 1600 pounds, and set off for Arizona.  Once they arrived and announced their intentions, they were warned by both Forest Rangers and native guides that certain destruction awaited anyone foolish enough to try to drive into the canyon.

Lord was said to be “wise in the matter of publicity,” however, so turning back was not an option and they began a treacherous, twisting, 19-mile descent.  They drove through deep sand and rough terrain strewn with rocks and boulders.  According to Velie advertisements, “There were long stretches where moment by moment the life of the party hung on the dependability of the steering gear and brakes-where the slighted slip would have precipitated car and occupants into ugly, jagged chasms thousands of feet below.” That may be a bit of hyperbole, but they also reported that there were many times where two wheels of the car rested on boulders and the opposite two wheels were in the air.  In spite of all the obstacles, the team made it to the Colorado River, not stopping until the front tires were wet.  Then Lord’s crew turned around and made the trip back out, all under their own power. 

The Velie at the Colorado River

I should interject here that newspaper reports probably failed to give credit where credit was due.  I wondered if it was possible to drive into the canyon today and discovered that it is possible using the Diamond Creek Road on the Hualapai Indian Reservation.  And guess what?  It is also a 19-mile trip that starts at Peach Springs, the same place that Lord used as a starting point.  Since native guides were briefly mentioned in the papers, I think it likely that one of them pointed Lord to an existing trail on the Reservation. 

It was still quite a feat for the Velie, however, and there is no doubt that it made a great story.  That 1921 automobile endured all the punishment the trip had to offer without needing repairs of any kind and without puncturing what must have been great tires, Miller geared-to-the-road cord tires.  Lord and his crew also swore they didn’t even need to add a drop of water to the radiator before climbing back out of the canyon and driving the Velie right back to L.A.

Velie and crew overlooking Yaki Point (quite a ways from where they actually drove down).

If you want to recreate the Velie’s trip into the canyon, I am told you can do so after paying a per person fee of around $26 to the Hualapai Tribe.  It is still a dirt road with water obstacles so a modern SUV is recommended over a ’21 Velie (but I guess it all depends on what kind of story you want to be able to tell).

Sources:

“Down the Grand Canyon to the Floor of the Colorado.”  The Los Angeles Times, 17 April 1921, Part VI, p. 1.

D.W. Semple, “With the Autoists.” Los Angeles Herald, 11 October 1909, p. 12.

“Makes a Daring Automobile Trip.” The Washington Post, 5 June 1921, p. 23.

“To The Floor of Grand Canyon.” San Bernadino Daily Sun, 24 April 1921, Sec. 3, p. 1.

Velie. Advertisement. Gibson City Courier, 8 August 1913, p. 2.

Velie. Advertisement. The Caledonian Record, 28 May 1921.

Velie. Advertisement. The La Crosse Republican, 2 June 1921.

Henry J Hood Ornament

I was positively ecstatic to find this hood ornament while out bird-dogging car parts the other day:

It is an extremely rare one, originally found on a 1952 Henry J Corsair (or Corsair Deluxe). The Kaiser-made Henry J was introduced in 1950, and this hood ornament was one of many appearance and mechanical changes for the economically-priced sedan in 1952. It was described as “a new lance-style chrome and plastic hood ornament” and survivors this nice are not common.

The Henry J was really quirky. It had washable vinyl upholstery in “authentic Scotch tartan plaids” in 1952. Also, to save on production costs, early versions didn’t have glove boxes or even trunk lids. The trunk was accessed by folding down the back seats!

The introduction of the Henry J was poorly timed. The war and its accompanying gas-rationing was over and the public was looking for large and luxurious automobiles, not smaller, cheaply-made ones. The last of the Henry Js were sold in 1954.

I haven’t taken any pictures of a Henry J lately, but I do have this one of an Allstate and that’s almost the same thing (but that’s a story for another day)!


Sources:

“New Look For 1952 Henry J Sedans.” The West Schuykil Press and Pine Grove Herald, 29 February 1952, Sec. 2 p. 1.

Henry J. Advertisement. The Times Recorder, Zanesville, Ohio, 29 February 1952, p. 16.

New (Old) Grille

We finally found an original grille for our ’48 Dodge that didn’t have any cracks or breaks. It was heavily pitted, however, so we took it to Ace Irrigation in Kearney, Nebraska, and had them sandblast and paint it. We chose the color “nickel” to blend in with the flame job, and they did great work. We are really pleased with the finished product and happy to have a new (old) grille!

Dodge Brothers 3-Window Rumble Seat (For Sale)!

This beautiful old gal is sitting on the prairie in northern Kansas and she is for sale.

It looks to me like it might be a 1930, and it does have the engine and drive train. If you are interested in taking on this project contact Stortz Auction in Smithville, Kansas.